01Total Relevant Market
Where can you grow the most?
Ready if: You can name the one or two segments where you win fastest, and your team would name the same ones.
2027 Planning
The 2027 GTM planning checklist
Eight questions to answer with your leadership team before 2027 starts.
Download PDF to work offlineHow to use it
Block 60 minutes with your leadership team. Go through the eight questions and mark each one green, yellow or red. Then ask one question: which three gaps would hurt us most in 2027? Those are your Top 3 GTM Problems, and they're what your Q1 priorities should fix.
02Market Investment Map
Which product(s) create the highest customer value?
Ready if: One product gets the primary GTM investment next year, and everyone knows which one.
03Brand & Demand
How will you engage your customer with a differentiated POV?
Ready if: Your champion can explain why you, in one sentence, to a buying committee you'll never meet.
04Pipeline Velocity
Which GTM motions get you to your revenue goal faster?
Ready if: You know which one or two ways of creating pipeline deserve more money, and which ones get less.
05Customer Time-to-Value
What's your ROI in the customers' mind?
Ready if: Customers can describe the value they got, in their words, within their first 90 days.
06Customer Expansion
How else can you upserve your customers?
Ready if: Your 2027 number includes a specific plan for growth from existing accounts, not just new logos.
07Revenue Operations
Which GTM metrics drive your business health?
Ready if: You have 5 to 7 metrics everyone reviews, and sales, marketing and CS read them the same way.
08Leadership & Management
How do you bring clarity, alignment, and trust for your team?
Ready if: You've decided how often you'll revisit the plan (quarterly if you're changing fast) and who owns each gap.
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